What is Google for Jobs
One of the biggest stories in the online Job Advertising world is the launch of Google Jobs, or Google Search for Jobs, at it is known in the USA. Although in its infancy, the Product is proving popular for companies in America to advertise jobs to a target demographic in a specific location.
With Google for Jobs, Google displays the details of the Vacancy on Google itself. When the job seeker applies for a position, he or she leaves the Google site and is taken to the affiliate or corporate site where the listing was originally posted.
Food & Drink companies in the UK need to be aware of Google Jobs, as it is likely to be a real game-changer, making it easier and cheaper to advertise jobs and could save Food & Drink companies substantial sums on their recruitment budgets, as it will allow job adverts on company websites to be found much more easily in ‘Google Jobs’ search results.
As you might expect, the first territory where Google Jobs went live was the USA and Google are working on a programme to roll the product out into different territories. In January 2018 Google Jobs launched in Argentina, Brazil, Chile, Colombia, and Mexico. So far, feedback has been very positive.
Although the regulatory environment is tougher for Google in Europe/EU, it is expected that Google Jobs will go live in Europe/EU within the next 12 months.
Ensuring your Food & Drink business gets the most from Google Jobs
There are certain protocols required to achieve a high ranking for your vacancies in ‘Google Jobs’. For example, a key factor to ensure your jobs can be found with ease is to make sure your jobs are on your domain.
This is straight-forward to check by going to your careers page on your website or careers portal and searching for a job. Review the web address and if you see your company full web address (domain) and the words careers, jobs, or the job title, and location, then your job will show up in Google Jobs.
If you see only part of your company web address (domain) or an external web address (domain), then your jobs may not appear in Google Jobs. You are compliant with Google Jobs where the URL produced includes the job title and location.
Other tips to help your job adverts appear high up in the search results in Google Jobs, once rolled out in the UK, is to include keywords and search phrases in the job advert content. Keywords have been the backbone to Google search results, so using the most important words like the Job Title, Location and words relevant to the job, the duties, responsibilities, industry, and your brand will assist in your job advert appearing closer to the top when a relevant person searches for jobs.
The indexing of the jobs also helps with SEO as the jobs are schema org indexed. Salary is also very important. I have seen many Food & Drink manufacturing company websites where they don’t disclose the Salary, and such adverts will appear low down the rankings in Google Jobs as one of the main search criteria job seekers search for is their salary requirements. With thousands of jobs to choose from, many food professionals I speak with will not apply for a job online unless the salary is disclosed as they feel the company has something to hide or the salary is low.
At FoodEng Recruitment, we are advising our clients to check with their web developers to make sure they are ready for ‘Google for Jobs’ as in the battle for the best available Food Industry talent, compliance with Google Jobs is going to be crucial.